

SPECIAL REPORT: The Consumer’s Inside Guide To Carpet Cleaning
Dear Homeowner,
Choosing a carpet cleaner isn’t easy. Why? Because you’re bombarded with misleading
advertising, confusing claims, and simply bad information.
From super-low prices and high-pressure sales--to unqualified technicians and near worthless
methods--how do you ever find a qualified, competent, professional carpet cleaner?
You start by reading this special report. In this fact-filled report, you’ll discover how to avoid four
carpet cleaning rip-offs, 6 mistakes to avoid when choosing a carpet cleaner, and four steps to a
fresh, clean, healthy carpet. You’ll also find information about Scotchgard™ that will save you
thousands of dollars.
This report will give you better understanding of the importance carpet cleaning, not just for
appearance, but to insure your family’s health as well. You’ll now be able to make more informed,
intelligent decisions.
Scroll down to find out more information on the following topics:
- How to Avoid 4 Carpet Cleaning Rip-Offs
- 6 Costly Misconceptions about Carpet Cleaning
- 7 Mistakes to Avoid when Choosing a Carpet Cleaner
- 4 Steps to a Fresh, Clean, Healthy Carpet
- Importance of Value and Price
- Do you want a clean healthy carpet?
HOW TO AVOID 4 CARPET CLEANING RIP-OFFS
RIP-OFF #1: UNBELIEVABLY LOW PRICE. To some degree, all of us are attracted by low price
because we want to work within a budget. But some carpet cleaners use price as the bait for their
false and misleading advertising. They offer a cheap price--usually between $3.95 and $9.95 per
room--and then, once they’re in your home, they pressure you into buying “add-ons.” It’s as if you
were buying a car and found that the dealer was charging you extra for the tires and steering
wheel. Carpet cleaning is not as cheap as some unethical carpet cleaners would like you to
believe.
RIP-OFF #2: BAIT AND SWITCH. Dual process carpet cleaning describes the process of
shampooing or heavy preconditioning, followed with hot water extraction cleaning. Unfortunately,
unethical carpet cleaners often use dual process as a bait and switch technique. Here’s how it’s
done: First they “bait” you with a basic cleaning (single process) at an unbelievably low price.
Then, when you call, they try to “switch” you to the more expensive dual-process cleaning. If you
don’t fall for their switch and choose their basic service, you’ll likely receive poor workmanship
using little or no chemicals, and they will not guarantee their work.
RIP-OFF#3: UNSUPPORTED CLAIMS,”THIS CLEANING METHOD IS THE BEST.” You’ll read this in
almost every ad and hear this from virtually every carpet cleaner. But remember this; the method
that’s best for you is the method that achieves your goal. If you want a method that dries quickly,
then a method that takes a long time to dry isn’t for you. So before you choose a carpet cleaner,
identify your objectives. Then select the method that best reaches those objectives.
RIP-OFF #4: MISLEADING BELIEFS. “NOTHING CLEANS BETTER THAN HOT WATER.” Years ago,
many people believed this was true because they had no other options to choose from. But
today, we know it’s false. By washing and then rinsing your carpet with hot water, your carpet pad
retains a portion of the dirt, grime and bacteria steam cleaners claim to remove, not to mention
excessive amounts of water — the hot water can contribute to delaminating your carpet’s backing,
causing your carpet to ripple or even shrink. The large amounts of water used to clean your
carpet will cause your carpet pad to lose it’s density over a period of time — in the same way a
sponge, after many uses, will flatten and loose it’s fluff. Obviously, each carpet cleaner will be
biased toward his own method. And each method does have advantages. So I suggest you look
to what carpet sales people and installers say. They will recommend using the “bonnet” dry
cleaning method — knowing that the worlds largest carpet manufacturer, Shaw Industries,
recommends hot water extraction. To maintain your carpet’s manufacture warranty is stipulates
that you have your carpet professionally cleaned once every 12 to 18 months. The reason they
recommend using dry cleaning is because they know it’s impossible to ruin the construction of
your carpet or the comfort of your carpet pad, due to the minimal amount of water used in the
process.
6 COSTLY MISCONCEPTIONS ABOUT CARPET CLEANING
MISCONCEPTION #1: You should wait as long as possible before cleaning your carpet?
No. Dirt is an abrasive--like sandpaper. Every time you step on your carpet, you grind dirt into the
carpet fibers. This cuts your carpet, just as if you had used a knife. This cutting causes your carpet
to wear out faster. A dirty
carpet will not last as long as a clean your carpet cleaned, the more damage you do to your carpet
and the faster it wears out.
MISCONCEPTION #2: The only reason to clean carpets is to remove the dirt?
No. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette
smoke, car exhaust – and hundreds of other chemicals. When you and your family members
come into your home, you carry those pollens, bacteria and chemicals in your hair and on your
skin, clothing and shoes. Not surprisingly, all those chemicals, pollens and bacteria wind up –
you guessed it – in your carpet. If you have allergies, asthma, emphysema, or other breathing
problems – one major source of your problem could be the pollens, fungus, and chemical in your
carpet. In addition, as you may know, tobacco smoke contains over 4000 different chemical
compounds, 43 of which cause cancer. And even if you don’t smoke, those chemicals get on
your shoes, you track them in to your home and leave them in your carpet.
If your sensitive to cigarette smoke, you might find that you’ll breath easier after you hire a
company to get those harmful chemicals out of your carpet.
So, in addition to getting rid of dirt, another important reason to clean your carpet is to get rid of
pollens, fungus, bacteria, chemicals and the tars and residue from tobacco smoke.
MISCONCEPTION #3: One method of carpet cleaning is as good as another?
No. You can choose from many methods, most of which are inefficient. The only two good
one’s are Bonnet Cleaning with a low moisture process or Hot Water Extraction. Certain carpets
are better serviced with one cleaning method over the other. Be sure the company you choose is
able to recommend the process that best fits your individual situation. The Bonnet Method, also
known as the dry clean method, uses a balanced ph pre-spray that when misted on the carpet
reacts with the dirt and pollen in a way that allows the dirt and pollens to be loosened with
emulsification and dwell time. A floor machine with a slightly damp cotton pad on the bottom is
used to wick up all the dirt and absorb the moisture at the same time. The carpet will dry in
approximately one to two hours, leaving absolutely no dirt-attracting residue. Dry time will be
extended if there is Carpet Stain Protection applied.
Hot water extraction is done with a truck mounted system that heats the water to a high
temperature and shoots the cleaning solution into the carpet at a higher pressure - - which
breaks up the dirt, bacteria and pollens. Then the machine uses high suction to draw the dirt out
of the carpet. Carpet will dry in approximately 12-18 hours. I.I.C.R.C. Standards require carpets to
be completely dry within a 4 to 6 hour time frame. So if you have experience lengthy dry times
before you were most likely not serviced by a certified trained technician. And you did not receive
a deep clean using rotary Jetless technology also powered by a truck mount system.
7 MISTAKES TO AVOID WHEN CHOOSING A CARPET CLEANER
MISTAKE #1: Choosing a carpet cleaner based on equipment alone. No question, your carpet
cleaner needs first rate equipment. But he/she also needs something else: employees who are
skilled at operating that equipment. Many companies own hot-water extractors, but very few
companies teach their employees how to use them properly. The best way to know that the
carpet cleaner’s employees have been properly trained is to make sure the cleaner has been
certified by the Institute of Inspection, Cleaning and Restoration Certification (IICRC). Before you
choose a carpet cleaner, ask to see written proof of the company’s and the technician’s IICRC
certification.
MISTAKE #2: Choosing a carpet cleaner based on low price. Low price could be a problem in
three ways: (1) Low price can be the bait that attracts your phone call. But once the cleaner gets
into your home, they pressure you into a much more expensive job. (2) Low price can be for
single-process cleaning. Rarely does the consumer know what this means, and when told, asks
for dual-process cleaning instead, which costs much more. (3) Low price means the carpet
cleaner has cheap equipment, which will not effectively clean your carpet.
MISTAKE #3: Choosing a carpet cleaner based on a single telephone call. Instead, invite the
person to your home and ask for a specific written quotation. Then you’ll know exactly what the
carpet cleaner recommends - and you won’t be the victim of high pressure tactics when the
technician steps into your living room.
MISTAKE #4: Choosing a carpet cleaner who doesn’t offer a money-back guarantee. In my
view, every carpet cleaning company should be fully accountable for it’s work. And if you aren’t
pleased with the job in every way, you shouldn’t have to pay for it. Period. Not all carpet cleaners
offer a guarantee. Or, if they do, the guarantee may be “limited.” Ask the carpet cleaner if he/she
offers a money-back guarantee and then make sure the carpet cleaner includes the guarantee on
your written quotation.
MISTAKE #5: Choosing a carpet cleaner without getting comments from his/her other clients.
Any carpet cleaner can say anything about their past jobs. And, sadly, some of what is said may
not be true. Make sure you ask for references or read comments from current customers so you
can depend on the carpet cleaner and his/her work.
MISTAKE #6: Choosing a carpet cleaner who isn’t certified by the Institute of Inspection,
Cleaning, and Restoration Certification (IICRC).
If you’re carpet cleaner isn’t a close friend, you may not know whether or not he/she has the
knowledge or experience to clean your carpet well. If you want to be sure you’re hiring a
competent professional, make sure they are IICRC certified. The carpet cleaner must earn that
certification through study, experience and successful completion of formal, written
examinations. In effect, cleaners who are certified by the IICRC have earned a college degree in
carpet cleaning.
MISTAKE #7: Choosing a carpet cleaner who doesn’t use a truck-mounted, hot water
extraction system. You might expect his from me, since my employees and I use this type of
system. But there are several good reasons. Portable hot water systems are good, but they aren’
t as good as truck-mount systems. Truck-mount systems are the Rolls Royce of carpet cleaners.
Compared with portable hot water systems, truck-mount systems use hotter water, higher
pressure and stronger suction. So all the way around, you get a much better job. Not two ways
about it!
4 STEPS TO A FRESH, CLEAN, HEALTHY CARPET
If you’re thinking about having your carpet cleaned, we encourage you to follow these four steps:
STEP #1: Make a commitment to yourself to get your carpets cleaned. The longer they remain
dirty, the sooner they’ll wear out. Plus the longer you have to breathe all the pollens, fungus and
chemicals that hide in your carpet.
STEP #2: List your objectives. Do you want only the dirt removed, something you could do with a
rented shampooer. Or do you want all the bacteria, fungus, chemicals, and dust mites removed,
which will require a hot water truck-mount cleaner, as we use. Do you want to work with an
honest, reputable company - or are you willing to risk working with the company that offers you the
lowest price - knowing that the company might not be in business tomorrow?
STEP #3: Ask questions. The way you learn about a company is to ask specific questions and
listen carefully to he answers. Here are seven tough questions to ask a carpet cleaner before
he/she beings to clean your carpet:
1. What method of cleaning do you recommend?
2. Is my cleaning technician a certified master cleaner?
3. Do you pre-spot difficult spots before cleaning?
4. Do you pre-condition the areas to be cleaned?
5. What type of cleaning system do you use to clean carpet?
6. What will your cleaning system remove from my carpet?
7. Do you pile set/final groom my carpet after cleaning?
8. How often should I get my carpets cleaned?
9. What training have you had in cleaning carpets?
10. Are you certified by the IICRC and can I see your certificate?
11. Will you help me with advice on how I can keep my freshly cleaned carpet clean?
12. Do you have a 100% Iron-Glad No-Risk Guarantee in writing?
STEP #4: Once you’re satisfied that you’re working with an honest, competent professional,
invite him/her into your home and ask for a specific quotation in writing. A written quotation
gives you the assurance that you know exactly what your job will cost - no surprises.
By following these four steps, you’ll gain all the information you need to make an informed,
intelligent decision.
If you want a quick, cheap carpet cleaning job, many bait and switch companies are for you. They
send you coupons in mail packs or you can find them in the phone book. Or you can rent a
shampooer from the grocery store and do the job yourself.
But if you want your carpeting to be completely an healthfully cleaned - removing the bacteria,
fungus, soap residues, pet hair and dander,pollens, and dust mite - then we invite you to call us.
We’ll be happy to answer your questions and come into your home and give you a FREE, NO
OBLIGATION CARPET AUDIT - without cost or obligation of any kind.
To reach us, call (847) 885-0120
THE IMPORTANCE OF VALUE AND PRICE
Price is what you pay. Value is what you get.
When you select a carpet cleaner, you’ll choose from a wide variety of cleaning methods and
prices. Shaw Industries, the world’s largest carpet manufacturer, recommends hot water
extraction from a truck-mounted unit, and using a portable unit only in areas where the truck-
mounted unit won’t reach.
Here’s why: a truck-mounted unit cleans much better than a portable unit for three reasons:
1. It heats the water to a higher temperature. For every 18 degree increase in temperature
above 118 degrees F, you double the water’s cleaning ability. So if the water temperature is 136
degrees F, it will clean twice as well as water that is 118 degrees F. 154 degree water will clean
four times as well as 118 degree water. And so on, until you reach a water temperature of 250
degrees F.
2. It shoots the cleaning solution into your carpet at higher pressures, which breaks up the dirt,
bacteria, chemicals and pollens. 300 to 400 pounds per square inch is the optimum pressure
for truck-mount hot water extraction.
3. The machine uses stronger suction to draw the dirt, chemicals, bacteria, pollens and tobacco
smoke residue out of your carpet.
Not surprisingly, having a carpet thoroughly cleaned with truck-mount hot water extraction costs
more than renting a shampooer at the corner grocery store. If you bought the cheapest carpeting
you could find, then renting a small shampooer might be all you need. No question, it will get
some of the dirt - but the key word here is “some”. It will not get out many of the pollens,
chemicals, bacteria and dust mite residues.
On the other hand - if you want your carpet to look good and give you years of dependable service
- then you need to take extra good care of it. This means you need to have it cleaned by a skilled,
qualified technician at least six months to one year, depending on the amount of soiling and foot
traffic it receives. And you need to have it cleaned thoroughly and disinfected, as only a truck-
mount hot water extractor can do.
How we estimate the cost of cleaning, here are the three things we consider:
- Type of carpet. Certain types of carpet are harder to clean than other types.
- Second, the amount of soiling. Carpet that hasn’t been cleaned for ten years will take
longer to clean than carpet that we cleaned within the last six months.
- Last, the amount of furniture we have to move (If you move your furniture, we clean more
exposed carpet, and you’ll save money).
DO YOU WANT A CLEAN, HEALTHY CARPET?
Which is more important to you: a clean carpet - or a clean and healthy carpet? Yes, I assure you,
there is a big difference.
Each carpet cleaning method has advantages and disadvantages. Some methods will get out
only the dirt. Other methods will get out dirt and grease. Still others will get out virtually
everything. And, to be sure, some are more expensive than others. If all you want is a cheap,
rinse-the-dirt-off-the-top cleaning which you might find for around $13.95 per room - then I
respectfully ask you to call another company.
But if you want to protect your health - if you want to protect your investment in carpeting - if you
want to protect your family from the countless bacteria, fungus, pollens and dust mites that reside
in your carpet, then you’re invited to call me.
Have you ever seen how dirty a little boy’s pants get when he plays outdoors? If you have, then
you know you can brush off his pants and make him think they’re clean. Or, if you want the job
done right, you can machine wash them in hot water and detergent and you’ll KNOW they’re clean.
The same is true for your carpet. You can hire someone for $23 to $50 who will “brush off” your
carpeting and make you think it’s clean. Or, if you want the job done right, I’ll wash your carpets
with hot water and detergent using my state-of-the-art cleaning machine and you’ll KNOW they’re
clean.
So if you want a thoroughly clean carpet - if you’re willing to invest in your
family’s good health - you’re invited to call us. You’ll receive a written estimate,
at no cost or obligation. And if you give us the go-ahead, you’re further protected with our . . .
100 % No Risk Guarantee!

847 885-0120
Avoid Unscrupulous Cleaner Rip Offs
Carpetbaggers Carpet - Rug and Furniture Cleaners, Inc
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Dramatic Cleaning Results
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847 885-0120
Pet Stains & Odor Removal
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Serving Illinois: Lake, Mc Henry, and Cook Counties